Extreme Couponing…At What Cost?

Nibbles

If you watch any sort of cable reality shows, chances are you’ve heard of one of the newer ones: Extreme Couponing. I’d heard about it and rolled my eyes at the very thought–how on earth could clipping coupons be extreme, much less worthy of television coverage?

And then we saw it.

The other night, after finishing my DVR’d Housewives, the television returned to TLC in the midst of an episode of Extreme Couponing. And Todd and I watched transfixed. The stashes, the hours spent clipping and checking out. The sheer mass of products accumulated in only a year to 18 months!

We sat through 2 shows back to back just trying to make sense of it all. And this is the conclusion I’ve come to.

Beginning with the Best of Intentions

Many of the women profiled told as how they’d turned to couponing when their budgets felt the crunch of the current economy and, really, who can’t empathize with that?

If you haven’t been let go at some point in the past few years or kept your job at reduced hours, you’re one of the lucky ones. And if you did keep your job and hours intact, chances are those raises that got you through cost of living adjustments haven’t been showing up in a while. We’re all feeling the pinch.

So clipping coupons to stretch the budget makes perfect sense.

A Decision Made Out of Fear, Often Goes Too Far

And that’s the crux of what I saw over those two shows: the fear of not being able to feed one’s family takes root deep in the mind, and overcompensating is the result.

Within a very short time many of these women went from barely making ends meet to having stock-piles of non-perishables with values in the several-thousands to the tens of thousands, paying only a small fraction (between 1% and 5% if the example trips are any indication) of that value out of pocket.

So the practical side of me starts wondering: how often do these shopping trips happen? Every couple of weeks was the impression I got. How often do they really use the products they purchase? Hard to tell, but how fast does any household go through half a dozen bottles of shampoo or 100+ 2L bottles of soda? Not to mention the shelves of cereals and cupboards full of chips?

And then there was the woman who has cases of kitty treats even though she didn’t own a cat.

Shopping By Coupon Limits Your Options

This is a big reason why we don’t bother clipping and using coupons: we don’t buy the sort of things that have coupons available.

How often do you see coupons for a 5lb bag of potatoes? But one coupon extremist schools us on her money-saving strategy of skipping the large box of potato flakes by buying the individual packets and getting more bang for your couponing buck. Let’s ignore the fact that mashed potatoes are one of the simplest foods to prepare and that a raw potato gives you far more options than a box of preservative-laden flakes, by going for the single-use packets over the larger box you’re opting to create more paper waste.

Not that I advocate buying in bulk just because it’s there, but if it’s something you use regularly, why not also do your part for the environment?

Looking Beyond Your Own Home

Yes, these shoppers are ensuring their families against famine and being budget-friendly to boot. But what else is going on, here?

There’s a coupon for detergent so one coupon extremist helping her daughter-in-law start her own stock-pile clears shelves of the product from her local store. Granted, the daughter-in-law has a new baby and there’s a lot of laundry involved with a small child, but what about the other non-extreme shoppers who come after this shopper and find empty shelves? What about only taking what you need, instead of what you can just because it’s there?

Most of these deals, by the way, are achieved by taking advantage of stores who offer double-coupon discounts either as a rule or on certain days of the week. Correct me if I’m wrong, but in the case of double-coupon promotions, it’s the store that finances the doubled coupon, not the manufacturer. So the shopper who saves $990 on her groceries just cost the store approximately $445. Considering the value of at least one of these shoppers stashes was over $10,000, I’m beginning to wonder how many minimum-wage cashiers or stock clerks have been laid off due to the actions of the couponerati?

Where Does it End?

Going back to my theory of this being a fear-response, the adrenaline rush these shoppers experience when they get their final total (after several hours spent in the store) is highlighted. The fear of a single total being off (many trips have to be broken down into several transactions in order to take full advantage of the various offers and coupons being applied) heightens the exhilaration when they succeed at gaming the store out of so much for so little.

We all know the thrill of getting a good deal every now and then but I think the extreme couponers are actually addicted to this feeling–very much like a gambling addict!

And these stacks of stocks, squirreled away in basements and closets and finished attics give the shoppers a feeling of security. They are proud of their cache. It is a sight to behold. But I also wonder if, having tasted the victory over the shopping budget as these women have, will it be enough? When will they have enough cereal and extra-strength pain killer stashed away so that they can relax? Or will it continue to the point we see these same shoppers featured on another shock-reality series: Hoarders.

It’s Not All Negative

Don’t get me wrong–I think everyone should have a hobby that gives them a sense of fulfillment. And I’m not anti-coupon across the board; we use the occasional one on the rare occasion a promotion fits our plans (not the other way around).

One woman is reported to give away some of her coupon-gotten-gains to her local food pantry–that’s excellent and I applaud her for sharing her windfalls with those who could really use it. Another family hunts and gets much of their meat that way (which, if you’re going to hunt, having it be for sustenance is a great reason) and does grow a few items and even preserves tomatoes (as salsa) and pickles–another great use of resources.

But that level of sustainability was rare to see.

Many of the women spent 35-40 hours a week clipping coupons, organizing coupons, reading store sales paper and searching online for the hot deals of the week. If I had that amount of time available I like to think I’d skip the couponing, garden a number of my vegetables, and make even more food from scratch, spending my money on basic ingredients which can be bought, safely, in bulk and turned into healthy, nutritious food without all those extra chemicals and preservatives that are in so many of today’s coupon-frequent-fliers.

But that’s me.

There’s no doubt that the Extreme Couponers are organized and, hey, using their math skills in a very practical way. But the show, in general, highlighted a level of obsession rooted in fear which leads to greed and potential obsessive hoarding in the future that I cannot condone.

All things in moderation, folks, even coupons.

50 Shots of America–Alaska

Sips

East Meets EastI think it’s safe to say that more people know more about Alaska these days (thanks to shows like Ice Road Truckers, Gold Rush Alaska and, of course, the Palin family escapades in and out of the political arena) than they ever did when all we had was Northern Exposure, Jack London and the Iditarod to shape our opinions of the 49th state.

Back in Middle School (you may know of it as Junior High), we had a transfer student from Alaska and the one thing I remember her saying, difference-wise between there and here was that she was shocked at the number of single-story houses, here. Apparently two-story was the norm in her Alaskan town and the cost of living was much lower. Whether that was truly the case (we’re talking about the observations of 13-year-olds, here) it certainly isn’t now. But it’s what sticks as my co-earliest memory of the state.

It’s pair is one is one of the very (very) few things I retained from any sort of American History class–that the territory (purchased from Russia in 1867 at pennies per acre) was known, colloquially, as Seward’s Folly. Of course, once gold was discovered in Alaska (the big Klondike rush in 1896), the tune changed dramatically, though it wasn’t until January 3, 1959, that the Land of the Midnight Sun achieved statehood.

East Meets East

1 0z Vanilla Vodka
1 oz Pomegranate Juice
3/4 oz Sake
Crushed Ice

Combine the vodka, juice and sake over ice in a mixing glass. Shake vigorously, until the mixture resembles the icy tundra. Fill a small, chilled glass 3/4 full of crushed ice. Strain the cocktail over the fresh ice.

Why the 2 batches of ice? If you shake a drink with crushed ice, the amount of water you’re adding (i.e. dilution) will be greater and the ice will be “tired” when it’s time to sip your drink. If you don’t have an ice crusher, skip the blender and put some cubes in a clean flour-sack towel and beat it with your muddler or a rolling pin until the ice reaches the level of crush you desire.

This drink is a little larger than some of the “shots” I’ve featured in this series, but for the biggest state in the nation it seemed appropriate. Due to said size and the eastward spread of the Aleutian Islands, it’s both the westernmost and easternmost state in the United States. Obviously it’s also the northernmost state. The flavor influence of the drink is a nod to the early Russian settlers as well as the Japanese that occupied the aforementioned Aleutian Islands during WWII.

The pomegranate, though, was pure fancy on my part. The long stretches of darkness and light (polar night and midnight sun, respectively) that Alaska encounters made me think of the myth of Persephone and the pomegranate seeds. It adds color, flavor and balance to the vodka and sake mix.

ICC: Pudachi Wadi

Nibbles

It’s time for another installment of the Indian Cooking Challenge! And this month the authentic recipe I bumble my way through is the traditional Maharastrian Pudachi Wadi (aka Coriander Rolls). Now, for those who don’t know, in the United States coriander refers to the seeds (whole or ground) of the plant we call–in it’s leafy state–cilantro. Since we’re using the leaves, they’d be called Cilantro Rolls in our neck of the woods.

For many years I was not a huge fan of cilantro, and I’m not alone. The flavor was too pronounced, almost soapy in some instances and really was not my cup of tea. But the more worldly one eats, the more one is likely to encounter different flavors and, in time, I became more tolerant of the herb.

Good thing, too! Because these rolls are delicious and it would have been a shame to miss out on them if I’d never been willing to try cilantro again.

Pudachi Wadi
from Archana of Tried & Tested Recipes

Pudachi Wadi

Dough: 

1 cup Gram Flour
1 cup Wheat flour
3/4 tsp Chilli Powder
heaping 1/4 tsp Turmeric
Salt, to taste
4.5 Tbsp warm Oil
Water, as needed

Paste:

3 tsp Oil
1.5 tsp Garam Masala
3 tsp Tamarind Concentrate

Filling:
3 Tbsp Shredded Coconut
1.5 Tbsp Poppy Seeds
1.5 Tbsp Sesame Seeds 

1.5 Tnsp Oil
1 Onion, diced
1.5 tsp Ginger-Green Chilli Paste
3 cloves garlic, minced

2 bunches Cilantro, chopped fine (approx. 2 cups)
3/4 tsp Chilli Powder
Half a Lime, juiced
1.5 tsp Sugar
Salt, to taste

Oil, for frying

This one takes a little time, mostly because of the different steps, but it’s worth a few hours on a weekend afternoon to give it a try. A large part of the time required goes into rolling and forming the dough. While it wouldn’t be quite the same, I’m betting the paste and filling would be fabulous inside regular spring roll wrappers and steamed or fried.

I did have to finagle one ingredient: the ginger-green chilli paste. I substituted equal amounts of minced ginger paste and green salsa. Having never had the original, I can’t say how close I came but it seemed a logical substitution. If we’d had any in the house, I probably would have used Recaito, as it’s cilantro-based.

Combining the dough ingredients Make the dough. 

Mix the dry dough ingredients together and then stir in the warm oil. Depending on things like your flour’s water content and the humidity in your kitchen, the amount of water you’ll need to add to the mixture to make a smooth dough will vary. Just mix it in a teaspoon or two at a time until the dough is firm.

Set aside.

The paste ingredients Make the paste. 

Combine the oil, garam masala and tamarind concentrate into a smooth paste and set aside until it’s time to
assemble the pastries.

Toasting the coconut, poppy and sesame seeds Make the filling. 

Toast the coconut, poppy seeds and sesame seeds in a non-stick skillet until the coconut and sesame seeds are golden brown. Allow to cool.

Sauteing the onions, garlic and ginger green chilli paste Meanwhile, saute the onions in the oil until tender. 

Add the ginger-green chilli paste and garlic and saute briefly—just a few seconds–before removing from the heat to cool off a bit.

Grinding the toasted ingredients Process the now-cool coconut, poppy and sesame seeds until coarse. Really all you’re doing is breaking up the coconut as the others are already pretty small to start with.
Combining all the filling ingredients Transfer the onion mixture to a bowl and add the ground and toasted mixture, the chopped cilantro and the rest of the ingredients for the filling. Mix well and season to taste with additional salt as needed.
Rolling out the dough To Assemble the pastries: 

Divide the dough into 16 even pieces and roll each piece into a ball. Roll each ball into a circle (about 3 inches wide).

Brushing on the paste Brush a bit of the paste onto the center of the dough…
Adding the filling Then place a spoonful of the filling mixture in the center.
Wrapping the filling up Fold the edges of the dough over the filling and press them together to make a tight seal. It may help to add a little water to the edges of the dough.Apparently these rolls can either be round tubes–like a traditional spring roll–or triangles. I did some of each just to see if it made a difference. For what it’s worth, the triangular ones seemed to have a better distribution of dough and filling per bite.
Toasting the pastries Toast each roll or triangle lightly on a griddle. I almost skipped this step but am grateful I didn’t: the toasting firms us the dough so that they don’t fall apart so easily when you fry them. And electric griddle set on 250° worked perfectly for this as I could put one on, roll the next and flip the first when the second was added.
The final fry Deep fry the rolls just before serving. Frying goes quickly and, unlike a lot of fried foods, these do not float to the surface and bob around, they just sit there and cook so you need to turn them over after a few moments to keep them from getting too dark on any one side.

I think you’d also be safe making these up ahead of time through the toasting step and then refrigerating or even freezing them so you can fry as many as you need at any given time. Get a few people in the kitchen with you and bang out several batches at a go so you’re ready for anything. Because they don’t really hold all that great, we found, and reheating doesn’t do much for them once they’re fried.

~~~oOo~~~

I enjoyed participating in the monthly Indian Cooking Challenge so much that I created a monthly challenge of my own! For more details, check out the Medieval Cooking Challenge and sign up for the mailing list.

50 Shots of America–Arizona

Sips

Copper TopAs with much of the southwest, what is now known as Arizona was first claimed by Spain, and then Mexico, before becoming known as Alta California. After that it was all kinds of shuffling as the CSA and USA differed on what to call it and where it’s boundaries really were, ending once and for all when it became the 48th state on February 14, 1912–do you think Oregon was jealous?

The Grand Canyon State wasn’t a popular place to live (unless you were in copper mining or cotton) until after World War II. What made the difference? Air conditioning. Suddenly that “dry heat” was much more bearable and became quite the place, mid-century, to retire to and escape those harsh winters of the Northeast and upper Midwest. Though now the state’s popularity is putting a strain on the water reserves–guess the monsoons of the winter and summer just aren’t enough to keep the water table up!

Another thing Arizona has in common with Florida (the first being a major retiree population)? It’s the home of the Cactus League, hosting more than a dozen MLB teams for spring training every year (in Florida it’s the Grapefruit League).

Copper Top

3/4 oz Gold Tequila
3/4 oz Orange Juice
1/2 oz Orange Liqueur

Combine all ingredients over ice in a mixing glass and shake like your serving drinks after dark in the darkest saloon in Tombstone. Strain into a chilled cordial glass–it’s hot out there!–and sip away your fears.

It makes sense that The Copper State has it in abundance–even the state Capitol building has a dome on it made with enough copper to make almost 5 million pennies! And I’m not sure if the state still produces citrus like they used to, but past is present when it comes to cocktails. I’d suggest using a Cointreau or Grand Marnier in this recipe–you want the smoothness that regular Triple Sec is not exactly known for, especially in such a small drink.

Early in its history, Arizona’s economy relied on the “five C’s”: copper (see Copper mining in Arizona), cotton, cattle, citrus, and climate (tourism).

50 Shots of America–New Mexico

Sips

Because for the 47th state, OLD Mexico just wouldn’t do… (mostly because of it’s being a separate country and all…)

~~~oOo~~~

With a Smarty Spice Cocktailname like New Mexico, it’s not dangerous to assume that the Land of Enchantment once belonged to Mexico. Inhabited early on by the Navajo and Pueblo Indians (and others), it was 16th century Spanish explorer searching for riches to rival Mexico’s Aztec treasures who named the territory, a name that would stick with it as it became a state on January 6, 1912.

Fast forward to the war years and the state’s wide open spaces made it an ideal testing ground for things like the first atomic bomb and mining crude oil and natural gas. But it’s not all bombs and bunkers; New Mexico has a thriving arts scene reflecting local and international influences.

Smarty Spice

1 slice Jalapeño Pepper
1/4 wedge Lime
splash Club Soda
1 1/4 oz Silver Tequila
1/4 oz Blue Curacao

Muddle the pepper (remove the the seeds and membrane if you want to tone down the spiciness a touch), lime and club soda in the bottom of a mixing glass until the lime is well juiced. Fill the glass with ice, add in the tequila and curacao and shake like a maraca! Strain into a chilled cordial glass enjoy.

Between it’s low population density and high percentage of military and aeronautical careers, New Mexico has the highest concentration of PhD-holders than any other state. One New Mexican City, Hatch, is known as the Green Chile Capital of the World. And, seeing as they share a name and a section of border with Mexico, tequila just seemed the most fitting base. The curacao, though, is mostly for color–it comes pretty close to the state stone’s turquoise hue.

Now, just one word of caution: if you suddenly start seeing UFOs, check to see how many Smarty Spice’s you’ve had before calling the papers; chances are the more you drink, the less smart even the smartest of us become.